Summer Water

Summer Water

Summer Water

Custom Shopify

Diving into the direct-to-consumer scene for the first time, Summer Water is celebrated for its award-winning Californian wines, offering a diverse selection to aficionados.

Custom Shopify

Diving into the direct-to-consumer scene for the first time, Summer Water is celebrated for its award-winning Californian wines, offering a diverse selection to aficionados.

Custom Shopify

Diving into the direct-to-consumer scene for the first time, Summer Water is celebrated for its award-winning Californian wines, offering a diverse selection to aficionados.

PROJECT OVERVIEW

Through a series of strategic initiatives, Summer Water not only aims to elevate the wine purchasing experience but also to transform it into a communal and engaging journey that rewards loyalty, encourages higher spending through exclusive benefits, and ultimately, increases the brand's AOV (Average Order Value).

Services & Technology

  • UX/UI design

  • Custom theme development

  • Visual design experience prototyping

  • Strategic consultation

  • Accessibility

Mobile designs

The Challenge

Facing the project’s start, our main challenges were to elevate the brand above a crowded market, differentiate from competitors, drive subscription growth, and build a community. Key to our strategy was ensuring our brand and design could seamlessly scale with the introduction of new products. Achieving this meant crafting a unique brand identity that not only stood out but also fostered customer loyalty and engagement.

Summer Water homepage
Summer Water picnic
Summer Water Mobile

THE SOLUTION

We set out to develop a fresh and magical brand identity, complemented by a website crafted around ecommerce best practices and strategies to boost the AOV. We further needed to enhance customer engagement and loyalty through a selection of apps aimed at improving conversion rates.

Summer Water product detail page
Summer Water mobile product detail page
Summer Water party
Summer Water rewards

THE RESULTS

The project delivered exceptional outcomes, boosting the client’s brand visibility, expanding their subscriber base, and fostering a strong community connection. With a unique brand identity and a strategic ecommerce approach, they saw a significant rise in sales.