Snif

Snif

Snif

Custom Shopify

Snif has redefined the fragrance and candle market with its pioneering try-before-you-buy approach. Launched in 2020 with Pointer’s expertise, Snif’s Shopify storefront has evolved into a dynamic, customer-first online destination. Their continuous expansion and dedication to user experience underscore Snif’s innovative spirit in the digital retail landscape.

Custom Shopify

Snif has redefined the fragrance and candle market with its pioneering try-before-you-buy approach. Launched in 2020 with Pointer’s expertise, Snif’s Shopify storefront has evolved into a dynamic, customer-first online destination. Their continuous expansion and dedication to user experience underscore Snif’s innovative spirit in the digital retail landscape.

Custom Shopify

Snif has redefined the fragrance and candle market with its pioneering try-before-you-buy approach. Launched in 2020 with Pointer’s expertise, Snif’s Shopify storefront has evolved into a dynamic, customer-first online destination. Their continuous expansion and dedication to user experience underscore Snif’s innovative spirit in the digital retail landscape.

PROJECT OVERVIEW

The collaboration between Snif and Pointer encompassed a comprehensive suite of services including visual design experience prototyping, custom theme development, Online Store 2.0 migration, and strategic consultation. The partnership focused on creating a dynamic and scalable online presence for Snif, integrating innovative solutions like TryNow for sampling, Smartrr for subscriptions, Klaviyo for email marketing, Junip for reviews, and Returnly for returns.

Services & Technology

  • UX/UI design

  • Theme development

  • Visual design experience prototyping

  • Custom application development

  • Strategic consultation

  • Accessibility

3 mobile screenshots from Snif

The Challenge

Snif faced intricate product structure challenges due to its unique fulfillment and try-before-you-buy functionality. The need for high customization capabilities was paramount, as the brand’s requirements evolved rapidly. Integrating unprecedented try-before-you-buy functionality posed significant challenges, necessitating bespoke solutions to maintain the brand’s distinctive offering while ensuring seamless user experiences.

Desktop Snif bundle builder
Shot of a hand holding a Snif bottle
Snif mobile shot

THE SOLUTION

To address these challenges, Pointer developed customizable modules to support Snif’s diverse product launches and ensured the site’s design system could accommodate rapid changes. A significant focus was placed on integrating try-before-you-buy functionality seamlessly, alongside migrating Snif’s site to Online Store 2.0 for enhanced flexibility and control. Customized Product Detail Page (PDP) templates and a “Secret Menu” minisite were among the innovative solutions implemented.

Snif product detail page
Mobile product detail page
Woman holding Snif bottle
Snif Cart

THE RESULTS

The partnership yielded remarkable outcomes, including the successful migration to Online Store 2.0, enabling greater site flexibility and control. The introduction of highly customized PDP templates and the “Secret Menu” minisite provided exclusive experiences for Snif’s loyal customers. Implementing subscriptions and a build-your-own bundle feature further enriched the shopping experience, driving customer engagement and repeat purchases. These strategic enhancements have solidified Snif’s position as a frontrunner in the digital fragrance and candle market.